Zynga’s new gamble in the UK

Related: Online gambling deals boost Zynga, Glu

The gaming industry has been lobbying Congress to relax online gambling bans, arguing that games like poker are based on skill rather than chance. Players will have access to various poker, slot machine and table games such as Blackjack and Roulette. Zynga went public in December 2011.

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Zynga’s new gamble in the UK – Apr.

“Our long term vision is to offer our players the next generation of real money games on multiple platforms in regulated markets worldwide,” said Zynga’s chief revenue officer, Barry Cottle in a blog post. But investors are optimistic that an opportunity for real-money gaming may soon be possible in the U.S.

While Zynga has built its brand on Facebook (FB) games like FarmVille, the popularity of those titles has recently been waning. 3, 2013

Zynga (ZNGA), which is mostly known for its popular FarmVille game, has soared roughly 50% this year based on expectations that it would move more aggressively into the lucrative online gambling market.

–CNNMoney’s Julianne Pepitone contributed to this article

CNNMoney (New York) First published April 3, 2013: 11:21 AM ET

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Online gambling is legal in many places around the world, but it is mostly banned in the United States. The company has shuttered over a dozen titles since October. Shares are nearly 80% below the all-time high they hit in March of 2012. Nevada, New Jersey and Delaware have all recently legalized some forms of online gambling.

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The new ZyngaPlusPoker and ZyngaPlusCasino games are being offered in partnership with London-listed bwin.party, one of the U.K.’s market leaders in online gambling. One of the slot machine games will, unsurprisingly, have a FarmVille theme.

Even though Zynga has been hot this year, its current price of about $3.50 is still 65% below its initial offering price of $10

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