Reliance Retail Ready With Game Plan For Lyf Sale

One such instance is the introduction of the phone with a larger screen with the Wind series. More over if it is fast enough it can be really a time saver also.

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LYF is trying to make its presence felt in a highly competitive and cluttered segment of the market, and as per a Counterpoint Research report, India is the second largest smartphone market in terms of users. No production is complete without its installation. The Earth series is the packed with high-end features, while the Wind series is oriented for its cutting-edge design and the Flame and Water series are moderately priced. To prepare for these first-time users, LYF outlets will feature a gadget that will enable instant data transfer from their existing phones to new ones.

About the Author:

The author is a Mumbai-based journalist and writer. Reliance Retail aims for the consumers who previously owned a featured phone and are now ready to make a jump from 2G to rich media environment of 4G. They have been using the devices for the past few months and some modifications have already been made, based on their feedback. It requires special packing at the same time needs to be affordable for everyone-the packer, distributor and end consumer. Although the smartphone market demand has been dominated with ‘purchase by invitation’ and flash sales of late, Reliance Retail has gone all out with the old-school marketing technique, Shock and Awe.

The subsidiary of Mukesh Ambani-led Reliance Industries started its operations with 120,000 retail outlets and more than 1,200 distributors. At present, there are more than 220 million, but the smartphone has reached less than 30% of its potential audience.

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LYF is betting on the launch of Reliance Jio services, and through Reliance Retail, wants to push the devices across the price range starting from INR 5, 499 for Flame 1 to INR 19, 399 for Earth 1. The VoLTE platform offers what the people are looking for, fantastic features, extraordinary experience, and affordable prices.

The incredible range of LYF smartphones was designed after extensive research and taking valuable suggestions from employees at Reliance, who even doubled up as the beta testers.

By: Chintan Shah

Reliance Retail has revealed that its LYF phones are poised to exploit 4G and are future-ready. As Indian customers often fret about the quality of after sales services, there are more than 1,000 service centers. Thus, LYF is strongly positioned in the digital arena.

LYF is the smartphone flagship from the largest electronics retail chain Reliance Retail that includes omnipresence through Digital Express stores and Reliance Digital stores. They involve accuracy and speed for various product packing.

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Market experts believe that 4G can be the next big inflection point for smartphone sales, and handsets between INR 6,000 to INR 15,000 are sure to witness the largest sales growth.

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The company plans to go beyond the tech-savvy early adopters who need little or no convincing to shift to 4G. Packaging is just one of the ways to ensure that this world famous colored liquid is consumed like water! The magic lies in the Pepsi Packing machinethat offers the refreshing beverage.


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